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Share your captivating story


Life Stories & Memoirs

Booklets & E-books

Eulogies & Speeches

Business Origin Stories

Community Group Profiles

Corporate Profiles

Your story your way

At Anecdote, we believe everyone has a great story to tell. We craft engaging stories to celebrate your family history, milestones and special memories. We also help celebrate business and community group success stories.

We work with you to tell your story your way. Options include books, e-books, booklets and simple designs for easy sharing by email and social media. 

We can help you upload your book and e-book to sell on Amazon, IngramSpark, Lulu and other online booksellers. 

Options to suit your budget

Choices range from minimalist designs to custom-made,
hand-bound books and commercial printing. We liaise with printers on your behalf.

We can also arrange photography for you or use your own photos. Options range from a professional photo shoot to stock photos which we provide.

About us

Anecdote is a small business based in Cambridge, New Zealand. 

Ali Tocker founded the business following over 20 years' experience in public relations and journalism, in New Zealand and London. 

The idea for the company came about after helping family members, businesses and charities share their important stories.

Ali partners with a small team of trusted creatives, including writers, photographers and graphic designers. 

Get in touch to discuss with Ali how we can best showcase your story so you can share it with those who matter most.

Life Stories

  • Family History & Memoirs

  • Speeches & Eulogies

  • Parents & Grandparents' Stories

  • Anniversary Stories

  • Community Group Stories

  • Pet Stories

Our process

  • Free no-obligation discussion of options to meet your needs.

  • One or more interviews to get the information needed.

  • Consultation over photographs to illustrate the story.

  • Writing, editing and proofreading.

  • Design of your chosen format: booklet, book, e-book, Word document or PDF.

  • We liaise with printing companies on your behalf if you would like your book printed.

Business writing

We create engaging content to connect with your customers and audiences. Share what’s unique about you, how you innovate and the value you deliver.

  • Company Profiles

  • Brand Storytelling & Narrative

  • Brochures, Fact Sheets, Annual Reports

  • Business Origin Stories

  • Family Farm Origin Stories

  • Website Content

  • Media Releases & Articles

  • Media Training & Interview Support